OLIVIER ROUSTEING X NIKELAB “FOOTBALL NOUVEAU” COLLECTION

Almost exactly a year ago, Balmain creative director Olivier Rousteing announced at the Billboard Music Awards 2015 that the French house had partnered with H&M — what would go on to be one of the fast fashion retailer’s most anticipated designer capsule collections. This year, Rousteing has announced another exciting collaboration. Following the footsteps of Riccardo Tisci, Kim Jones and Jun Takahashi, Rousteing has paired up with Nike to turn his love of football — into a NikeLab collection of black and gold footwear and apparel – the second collaboration in NikeLab’s Summer of Sport series. It comes just in time for the European championships.

“Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men’s and women’s collections, but also between the two,” said Jarrett Reynolds, NikeLab Senior Apparel Design Director, in a statement. “At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”

A standout piece is Rousteing’s take on the N98 Jacket, which features the gold hardware seen throughout the collection, an embroidered Nike logo and is long and form-fitting enough in the women’s version to be worn as a minidress. If the Kardashian-Jenners weren’t already committed to Adidas and Puma, it would be a perfect piece for them — as much of Rousteing’s are.

To realise his vision, the designer enlisted the help of football legend Cristiano Ronaldo, who advised throughout the project and is one of a team of models shot by Nick Knight for an editorial in the Summer issue of Dazed, where the collaboration was exclusively revealed.

“What I love about this collection is that we are integrating the iconic style of football into sport style,” said Rousteing in a statement

Available on June 2nd at nike.com/nikelab and select Nikelab stores.

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PHOTOS: NikeLab, Dazed magazine



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