Justin Timberlake will appear in a commercial for Bai Brands during the second quarter of the Super Bowl this weekend, but our first look at the 30-second spot is already here. The “Can’t Stop the Feeling!” singer teased the ad in an image he shared last week on Instagram, and today he posted a sneak peek of the short in a clip on his social media account.
The 36-year-old singer invested in beverage startup Bai Brands last year, and since then he has been serving as “Chief Flavor Officer” as he helps steer product development and upcoming marketing campaigns. As chief flavor officer, Timberlake will work with the executive team at Bai’s headquarters near Trenton, New Jersey.
“He’ll be involved in everything from flavor innovation and product launches to marketing and digital content,” the company’s founder and CEO, Ben Weiss said.
Bai Brands makes drinks called Bai, Bai Bubbles, and Antiwater. The first two drinks offer fruit flavors and antioxidants with no artificial sweeteners, five calories, and one gram of sugar per serving. Antiwater has “antioxidants in the form of a super-purified bottled water,” the company says.
Update: You can watch the full-length commercial starring Justin Timberlake and Christopher Walken below:
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