Dior has made an impressive fashion statement with the opening of its brand new flagship boutique in Seoul, South Korea. The Dior’s biggest boutique in the world was designed by French architect Christian de Portzamparc. The building is located at a corner plot in the luxury Gangnam shopping district, and also includes a gallery and cafe. It stands on the thoroughfare as the Leong Leong-designed 3.1 Phillip Lim store, and nearby the Paul Smith and Acne branches.
Reflecting the luxury brand’s longstanding legacy and influence in the fashion industry, the french architect has created a six-storey structure which is delicately wrapped by white and oversized petal-like panels- most likely referencing florals that is popular among dior’s signature designs. The fluid and gentle curving exterior protects the steel and glass building which houses floors dedicated to everything the brand has to offer. This include accessories, men and women’s clothing, along with exhibition space, a VIP lounge and a dior café, where customers can enjoy. American architect peter marino was charged with the interiors where he blends a combination of textures on the ceilings, walls, and floors to evoke an overall refined, elegance throughout. opening its doors tomorrow, the boutique will become a distinctive addition to the fashionable korean neighborhood.