Reebok has dropped photos form the label’s recent campaign starring supermodel Gigi Hadid. The new behind-the-scenes-style images promote new Diamond Pack Club C designs, the latest adaptation of the iconic tennis sneaker. According to the press release, the original Club C made its debut in 1985, but thanks to the support of Hadid—as well as Kendrick Lamar, another Reebok face—the newest iteration of the functional piece received a fashion-forward update. In the campagn, Hadid is seen in a series of playful poses, rocking the new Club C kicks, while being captured in a backstage dressing room setting. The Club C “Diamond” capsule is already available and you can get it through select retailers, as well as online.
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