BMW i recently aligned with Garage Italia Customs, a design center that conceives tailor-made projects of automotive restyling, to celebrate the Memphis Design Group — an Italian design and architecture collective founded in Milan by Ettore Sottsass in 1981, which designed Postmodern furniture, fabrics, ceramics, glass and metal objects inspired by movements like Art Deco, usage of surprising geometrical shapes and bright colours from 1981 to 1987.
Utilizing the BMW i3 and the sleek BMW i8 as their main canvasses, each vehicle is customized with an eccentric interior and exterior that pays homage to the creative hub, and its visionary style of the artistic and cultural movement that revolutionized the world of design in the 1980s.
Oblique, horizontal and vertical lines along with hypnotic patterns and vibrant colors are the main characteristics, and what catches the eye is that every single element is perfectly aligned. The geometrical shapes flawlessly follow the curves of the bodywork of the two cars. This meticulous customization required over five weeks of work, as eight layers of color on the body proves the complexity of the entire process.
In addition, different materials were chosen for the upholstery (technical fabric, Alcantara and Foglizzo leather), while bright color such as orange to purple, green and yellow are the main features along with the tailored graphic patterns.
Labeled as the MemphisStyle Edition BMW i3 and BMW i8, each model is certainly unique pieces and it’s available to BMW i customers upon request. The BMW i8 MemphisStyle will be exhibited at Frieze New York 2017 — an international contemporary art fair that begins on May 5.
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