As you all know by now, H&M has teamed up with Kenzo for its latest designer collaboration, launching in stores on 3 November. The latest is that iconic photographer Jean-Paul Goude has shot the campaign for the collection, starring seven diverse celebrities and figureheads. Appearing in the campaign will be Iman, Rosario Dawson, Chance The Rapper, Ryuichi Sakamoto, Chloe Sevigny, Suboi and Xiuhtezcatl Martinez.
The campaign is inspired by previous work by Jean-Paul Goude from the ‘70s. Kenzo’s creative directors, Carol Lim and Humberto Leon, said of Goude in a press release, “his images for Kenzo x H&M are incredible, and capture the personality, positivity and freedom of the collection.” From the looks of the video, that means mixed prints, animal motifs, and fuzzy sweaters — often all together. The campaign will debut on October 17, and the collection will launch in select H&M stores and online on November 3. Watch the behind-the-scenes video here.
SHARE THIS ARTICLE: