BEYONCÉ LAUNCHES ACTIVEWEAR LINE CALLED ‘IVY PARK’

Earlier today, Beyonce announced the launch of a new fitness brand called “Ivy Park”. The 34-year-old singer has collaborated on that project with Sir Philip Green, who is a man behind Topshop success. The first Spring/Summer ’16 collection will be available from April 14 and includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance and fitness. Fans will be able to pick up the pieces at Topshop, Nordstrom, Zalando, Net-A-Porter, Selfridges, JD Sports, to name a few.
 
Beyoncé said about the collection: ‘My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.’
 

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