BELLA HADID AND MATTHEW NOSZKA STAR IN JOE’S JEANS CAMPAIGN

Bella Hadid is a rising supermodel and a sister of famous Gigi. The 19-year-old has just landed a new campaign for Joe’s Jeans, the Los Angeles-based denim-focused lifestyle brand that was founded by creative director Joe Dahan in 2001. Bella stars in the print and video campaign alongside male model Matthew Noszka, who — fun fact — was working construction in Pittsburgh when he was scouted on Instagram in 2014. The campaign was shot at a vintage theater in downtown L.A. that serves as the brand’s headquarters — and in the video, Bella and Noszka get up close and personal with each other both on the roof and in an underground tunnel.

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