Apple Inc. unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics Co., Google and a host of Chinese smartphone makers.
Chief Executive Officer Tim Cook showed off the iPhone X with an edge-to-edge screen during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday. Cook pronounced the name “ten,” but it’s written as “X.” The device, coming a decade after the original model, is Apple’s first major redesign since 2014 and represents a significant upgrade to the iPhone 7 line.
The iPhone X is a 5.8-inch smartphone with an OLED display that extends over its entire front side, save for the “notch” on the top that houses the speaker, sensors and the selfie camera. Apple calls this screen the Super Retina display. The design of the iPhone X is a radical departure from any previous model. Besides that huge screen, it has an all-glass case save for a stainless steel frame and a vertically oriented dual camera on the back.
There is no home button, and no, it has not been replaced by an under-the-glass fingerprint scanner; instead, the phone has an advanced face scanner that can recognize the owner in a fraction of a second. The infrared scanner is called TrueDepth camera system, and the unlocking system is called Face ID. The face recognition is processed by a neural network built into the phone’s new A11 Bionic chip.
the iPhone X will be supported by Qi wireless charging. Alongside the iPhone X, Apple launched a wireless charging mat called AirPower which can house several Apple gadgets at the same time; such as an iPhone, an Apple Watch and the AirPods.
The device starts at $999 and comes in 64 GB and 256 GB storage versions. Pre-orders start on Oct. 27 and the phone will be available beginning Nov. 3, the company said. Apple shares fell 0.8 percent to $160.18 after the announcement.
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