50 SHADES OF THE SUPERSTAR – PHARRELL WILLIAMS X ADIDAS ORIGINALS CAMPAIGN VIDEO

Adidas Originals are looking to make the world a more colourful place with their upcoming Superstar release. A collaboration with Mr. “Happy” himself, Pharrell, the collection reimagines the classic shell-toe silhouette in 50 new shades from the colour spectrum. After giving us a sneak peek of the collection last month, adidas build more excitement for the upcoming release with this 30-second commercial, which hears Skateboard P waxing poetic about the importance of originality. The full Pharrell x adidas Superstar Supercolor collection arrives on March 27. you can watch the campaign video as well as  behind the scenes of the collection with Pharrell below:

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